Your conversation rate may increase by 60% thanks to your user’s comments

If you have an ecommerce business and want to increase your sales, you must start by listening to your customers. Your conversion rates may grow exponentially if you develop a strategy that allows you to transform opinions or comments into constantly online transactions.

A study published in Management Science, a publication of the Institute for Operations Research and the Management Sciences (INFORMS) revealed that ecommerce conversions increase by 60% due to what your customers are saying through the social networks of your brand.

In simple words, the word of mouth gives you an amazing chance to turn threats into opportunities. Yes, good reviews or recommendations help to increase web traffic, sales and of course, the conversion rate.

Your social networks and your own communication channels are vital to boost your brand, so, do not hesitate about using them. After making a reliable survey in 2009, which studied more than 25,000 Internet consumers, Nielsen found that 70% of the surveyed people trusted the online opinions left by unknown people through social networks or the official websites of the brands they love.

The online reputation is also linked to the SEO. Whether you believe it or not the online information that customers are constantly sharing, keeps your contents updated and this helps your brand to have more digital presence.

Anyone who’s worked in digital marketing knows why the SEO is the lifeblood of any online business. Nowadays it is essential to survive in this competitive environment, this is why you need to take advantage of the valuable information you get from your consumers; otherwise your marketing strategies are not complete.

However, many people think that online comments or opinions are negative. This is valid and yes, it is completely understandable that some people still feel afraid about reading negative things of their brand, products or services, but the key is to use them to improve what you offer as much as you can.

Here we give you some suggestions to boost your business:

Your social networks must be part of the customer support system. Do not waste your time using your social networks just to post empty content, this is a huge mistake, you must use them to boost your conversion rate, and do not forget how powerful they are when it comes to humanize your brand.

Customers must be able to share online comments of your brand. The word of mouth is priceless because it really helps you to increase web traffic, sales and the amount of products that customers can find and buy. 

Talk to your customers. If they make you a suggestion, request you more information or congratulate you, be kind enough to answer them back. You are here because of them and if you are smart enough to satisfy their needs, the chances to turn them into loyal customers tend to increase dramatically.

Implement an easy review system. Major studies have shown that when this process is very cumbersome, the consumer goes away and you lose the opportunity to hear what he has to say. The ecommerce giants use simple review systems, especially the ones that include stars because of their simplicity and usability. 

Do not delete the negative comments. Statistics reveal that reading positive comments about your brand is not as positive as you may think. When this happens, customers tend to feel insecure about making a purchase, yes; they feel more confidence when they can find both positive and negative reviews because this feels more real and reliable. 

Accessing to your digital fingerprint is not an easy task, it requires your effort and constant dedication because you have to analyze all the spaces where your brand has presence, but you must understand that it is a powerful strategy to increase your conversions.

Be patient, listen and adapt yourself. The ecommerce industry constantly vibrates; it is not static and you must emulate it if you do not want to be forgotten. You must cover needs and satisfy them; otherwise customers are going to choose those brands which really keep them in mind all the time.

It is not about just being a brand, today being good or acceptable is not enough, you must be irreplaceable, this is what is all about and your customers know it very well, this is why you must listen to them and make them happy and they might never want to leave you aside, this is a win-win situation, isn't it?